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However, Olympic sports brand recently released 2011 interim financial report has shown its turnover and gross profit compared to last year increased by 24.7% and 32.0% respectively. Peak Sport Products Co., Ltd. (referred to as "Olympic") chairman Xu Jing Nan said in an interview, Peak performance reason better than peers, because he was focused, like if Olympic counterparts, as do some real estate, cheap jordans for sale maybe he it is difficult to escape the fate of declining performance. first half Outperform Reporter: Anta, Xtep, Li Ning, the latest reports have shown their orders and growth has been slowing down, Olympic mainly rely on to prop up growth levels higher than the peer ? Jingnan: Pick growth mainly depends on three aspects: First, our same-store sales growth in the first half of our single-store business area over last year increased by 18.4%, single-store sales have more than 10% rise; the second is that we open new stores speed is still very strong in the first half we opened 395 new stores, completed half of the annual target, it also brings new store sales growth; Third, with the depth of brand marketing and promotion, international Olympic brand has been widely accepted, it may bring a premium p Retro jordans for sale roduct to Peak. Reporter: other sporting goods companies slow growth, the industry is not meant winter comes ? Xu Jing Nan: I do not think the sporting goods industry into the winter, it is still a sunrise industry. Sporting goods industry slowdown mainly for two reasons: one is because of the high inflation, people in the consumer even more cautious; the other is the off-season this year is the sports marketing years, no Olympics, no World Cup, major events such stimulation, so the whole industry performance is relatively stable, or slightly lower than in previous years, this is normal market performance. From the beginning of last year, raw material prices, especially cotton prices, so that sports brands have price increases, which will test the capacity of some brands. Brand highly, awareness is Cheap air jordan 12 for sale online free shipping not enough, the impact may be relatively large, and some of the upward trend of the brand, such as Pick, you can properly digest this premium, so that consumers gladly accept this fact. overseas sales soared Reporter: Olympic proportions were sold in the domestic market accounted for much of the total sales ? Xu Jing Nan: Currently, Olympic products have been sold to Europe, America, Africa, Asia, Oceania, and so on five continents over 70 countries and regions. The first half of 2011, overseas sales rose Pick of 20.2%, has accounted for 10.3% of total sales revenue Peak, our strategic goal is to influence the global market through the US market. from entering Europe, NBA moment, we'll position themselves in an international sports brand, for which we do a lot of things. From sponsorship of Europe cheap foamposites 's top basketball All-Star Game, the global alliance best basketball league NBA, signed Kidd, Shane Battier and other influential international players, we step by step, in the international market has left Olympic figure. In June, the International Olympic marketing to upgrade again, the official from the FIBA ??"Asian partners" upgrade "global strategic partnership", which is meant to include "World Basketball Championship," "World Youth Basketball Championship for men and women", "Olympic basketball" and other substantial gold resource advantages. Thus, in basketball, the NBA and FIBA ??Olympic occupy the top two resources. Reporter:? Pick in the process of globalization, with Nike, Adidas sports giants such conflict is not also exacerbated Jingnan: For example, we previously only pick some of N Retro jordans for sale ike, Adidas despise players cooperate, and now we have begun to compete with their top players, whether it is an All-Star Jason Kidd, still a young rookie, we have sufficient strength and brand appeal to compete with rivals. Moreover, we have been looking for the next Yao Ming, the next Kobe Bryant, at the starting line with their rivalry. Pick incorporated a subsidiary in the United States, it will be the Olympic flag into the international market of the step. We plan to start the second half to shop in the US, with the overall US market Distribution, Pick will further enhance international market penetration, international revenue is expected to further improve. The United States has been put to use Peak research and design center, will offer Olympic attack the international market fit local market needs and product design. Reporter: From Made in China to Created in China, sporting goods companies need to strive to do what ? Jingnan: from manufacturing to create, in the final analysis is to grasp the international trend. Through these years of exploration in the NBA, in the field of international basketball, Olympic has changed imperceptibly. in the first half of this year, Olympic has been the company's R & D expenses doubling to 1% of the company's total turnover. Currently, the Olympic in Beijing, Guangzhou, Quanzhou and Los Angeles were opened four development studio. The studio hired a total of about 250 research and design professionals. leave enough cash risk prevention Reporter: At present, the global economic situation are still some uncertainties, we are afraid of the economic crisis come again, some manufacturers have cut production or shut down, how Peak current cash flow ? Jingnan: from newspaper you can see, we are holding 2.6 billion in cash, but there are 130 million yuan in the first half of the cash credit to be able to say that our development is very benign. Pick the Board believes the market outlook in the face of uncertainty, holding plenty of cash will be beneficial for the sudden changes in the market, to make timely and effective response. Reporter: For the second half of 2012 the market layout, Peak has a kind of intention ? Xu Jing Nan: I think that with the Chinese government to increase efforts to control inflation, China will further improve the mass consumer market, which will benefit the overall good to the sporting goods industry. Pick third quarter of 2011, orders the amount of growth in the fourth quarter and first quarter of 2012 has more than 20% growth. To ensure a stable supply of the second half of 2011, the Olympic schedule will invest about 80 million yuan for Hui'an County, Fujian Province and Jiangxi Province on the high county to continue to build two production bases. In addition, Heze City, Shandong Province is the production base construction plan has also been put on the agenda, the plan is expected to total investment will reach 10 billion yuan. As these plants put into operation, our product line will be more abundant, the product category will be more complete, this will enhance our respective market segments, the competitiveness of individual countries. (Chinese shoes Network - the most professional and authoritative Footwear News)