& nbsp; & nbsp; & nbsp; With the sports stars to enhance brand value for the Chinese sports enterprises, just on the road & nbsp; & nbsp; & nbsp; & nbsp; August 14, China's leading sports brand Li Ning and NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10 million to get O'Neal in China's right to speak. The next few days, O'Neill wandering Beijing, Shanghai and Chengdu three cities, Li Ning pocketed the face. Li Ning and O'Neal together, the Chinese sports enterprises with sports stars to enhance brand value has reached a new height. In fact, many Chinese enterprises are in the use of sports sports stars to enhance the brand, but the real success of the operation is not much. & nbsp; & nbsp; & nbsp; Li Ning initially for his company to speak & nbsp; & nbsp; & nbsp; Li Ning Li Ning is the creator of the 1980s China's brightest One sports stars, he worked in the 1982 World Cup gymnastics competition, one person won six of all seven titles, was regarded as a miracle in the history of world gymnastics. Subsequently, he won three gold medals at the 1984 Olympic Games. He habitually refers to him as gymnastic cheap foamposites s prince, but gymnastics prince planted in the 1988 Seoul Olympics, and that the Olympic Games, Li Ning crop failure. & Nbsp; & nbsp; & nbsp; & nbsp; and unexpected is that Li Ning announced his retirement soon after began to get angry at the mall. In 1990, Li Ning sporting goods company announced. By virtue of their position in the sports arena, Li Ning gradually won the favor of consumers. It can be said that, initially, the Li Ning Li Ning company actually carries spokesperson duties. & Nbsp; & nbsp; & nbsp; & nbsp; Li Ning company was established in the first 10 years, Li Ning, the Chinese delegation has been mainly rely on sponsorship to attend the Olympic Games, Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the delegation of Chinese Olympic Games, Asian Games and the delegation of the Chinese gymnastics team is Li Ning's image endorsement. & nbsp; & nbsp; & nbsp; international brand Li Ning breakthrough is sponsored Gymnastics Association from 2000 began two years later, Li Ning, the Spanish women's basketball team to participate in the 14th World Women's Basketball C cheap jordans for sale hampionship provided one-piece race suit. Two years ago, the Olympic Games, Li Ning sponsored the Spanish men's basketball team. & nbsp; & nbsp; & nbsp; early last year, Li Ning and the NBA signed on as the official NBA marketing partner. NBA Li Ning became the de facto image of endorsement. In January this year, Li Ning and the NBA Cleveland Cavaliers ?????????? & middot; Jones signed Damon & middot; Li Ning Jones wearing boots expedition NBA. Li Ning brand to become the first occurrence in the NBA's Chinese sports brand. Soon, Li Ning also with O'Neal signing. It is understood that Li Ning has been eyeing two other NBA stars - Wade and Ben & middot; Wallace, and Li Ning Company has partnered with the ATP has also been aimed at the world men's tennis star. & nbsp; & nbsp; & nbsp; It is clear that through sports celebrity endorsements Li Ning is growing up to challenge the world's top sports brands Nike and Adidas. In 2008, the Olympic Games held in Beijing, no doubt, Li Ning company, but also an opportunity. & nbsp; & nbsp; & nbsp; Interestingly, two years later, just as an athlete Li Ning then defeated Seoul 20 years. Afte cheap jordans online r 20 years, if you can really sense the Li Ning brand to become a world sports brand, it also will be a miracle. & nbsp; & nbsp; & nbsp; Li Ning signed Shaquille O'Neal, the big sharks use influence to open up the domestic market, but also opened up and a channel of international brand competition. & nbsp; & nbsp; & nbsp; Linghui achievements ANTA brand & nbsp; & nbsp; & nbsp; ANTA is the first Chinese sporting goods companies hire spokesperson. In 1999, ANTA 80 million a year and the cost of Kong Linghui signing table tennis players and is considered lunatic behavior. And it is the year of bold initiative by Kong Linghui uttered "I choose, I like", the brand slowly penetrated into the minds of consumers, that when Kong Linghui is Pingqiu prince, influence can be imagined. & nbsp; & nbsp; & nbsp; However, ANTA brand has been the most widespread influence is brought to you by CBA league started two years ago, and then they hired include Battelle, including several CBA star became the spokesperson . & nbsp; & nbsp; & nbsp; the last two years by ANTA CBA stars influence greatly enhance the brand value. It is said that when Retro jordans for sale Anta CBA have become sponsors because Li Ning to give up. Lining Cheng said do not know if it is Anta. The interesting is that there are basically Anta and Li Ning to hit the market by the basketball star, Li Ning, Anta is the largest competitor in the domestic brands. & nbsp; & nbsp; & nbsp; a breakthrough in ANTA future actions, they compete with Li Ning, NBA superstar also seems likely to do. ?? & nbsp; & nbsp; & nbsp; unfortunately only Li Ning and Anta & nbsp; & nbsp; & nbsp; proven, through the hiring of sports stars as Brand Ambassador is a sports brand success shortcut. As early as 1985, when Nike was a very well-known small company, Adidas, Reebok is the brand dominated the market for many years, almost the same time, Nike and Adidas sneakers air cushion technology invention, Nike find a great opportunity and Michael Jordan signing, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands. & nbsp; & nbsp; & nbsp; But now it seems, only domestic sports brand Li Ning, Anta and more successful. Pick although hired a "God of War" Liu Yudong as the spokes Cheap air jordans for sale person, but has not been a new breakthrough in this regard, Liu Yudong retire after this year, but suddenly abandoned Liu Yudong. In addition, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but in general the spokesperson is basically fixed a person, not to make a change with the decline in influence of the athletes. Such so-called spokesman loses its meaning. & nbsp; & nbsp; & nbsp; deerhui, Mingle, Meike, flying grams, Xidelong, special steps such as a lot of sporting goods companies hire the actress as the spokesperson, but it seems very limited. & nbsp; & nbsp; & nbsp; With the sports brand sports stars also appreciate & nbsp; & nbsp; & nbsp; With the sport market, the growing influence of sports stars. In the use of sports stars to enhance the brand image, although companies like Li Ning has shown that attitude in action. But in signing a player with considerable appeal, as well as how to use the influence of sports stars to enhance the brand image there is a gap. & nbsp; & nbsp; & nbsp; in fact, currently China's most influential player Yao Ming and Liu Xiang endorsement o Cheap air jordan 12 taxi for sale online free shipping f Reebok and Nike were very telling. To put it more bluntly, Chinese sporting goods companies know that the use of sports stars too late, and although now beginning to understand, but it will not use. Objectively speaking, compared with Nike, Adidas, the gap between domestic sporting goods enterprises is not only the economic strength of the gap. & nbsp; & nbsp; & nbsp; sporting goods companies through the hiring of sports stars as the spokesperson enhance brand value, sports stars also get more value through endorsement of the company's products, a number of sports stars, even through sponsorship win more opportunities for high-level competition and training. In this sense, China sporting goods company's brand values ??are certainly influenced the development of Chinese sports extent. In other words, sports stars also appreciate the help sports brand. & nbsp; & nbsp; & nbsp; domestic sports brand endorsement list & nbsp; & nbsp; & nbsp; deerhui founded in 1983. Please footballer has had SuMaoZhen and entertainers Nicky and Jay served as ambassador. Then also invited the United States Harlem Wizards basketball team as spokes cheap jordans for sale mens person. & nbsp; & nbsp; & nbsp; Conway established in 1986. Volleyball Athletes ZhaoRuiRui its sole spokesperson. & nbsp; & nbsp; & nbsp; Ndong was founded in 1986. Chinese table tennis champion has hired Mr. Wang Liqin and Kong popular movie star Mr. Yu Wenle as the company's brand spokesperson. & nbsp; & nbsp; & nbsp; Asia ceremony was established in 1988. American "Basketball Hall of Fame" and "glider" Drexler as the spokesperson, this is the first time in cooperation with the Chinese NBA superstar sports brand. & nbsp; & nbsp; & nbsp; Meike was founded in 1989. Asian singer Stefanie spokesperson for the brand, had requested through sports star Fu Mingxia became the spokesperson. & nbsp; & nbsp; & nbsp; Li Ning was founded in 1990. Li Ning is the first requested active duty overseas sports stars as the spokesperson of the sporting goods company. Has please NBA star Shaquille O'Neal, Damon & middot; Jones served as ambassador. There are other national spokesperson gymnast Li Xiaopeng, Liu Yanan volleyball players, basketball players Chen, Xie Libin, Wang Lei and footballer Li Tie, Zhao Junzhe, Hao Junmin, Wang Peng and Retro jordans for sale so on. & nbsp; & nbsp; & nbsp; Anta 1991. He was the first to hire sports stars as the spokesperson of the domestic sports business. As its spokesperson table tennis player sports star Kong Linghui, Wang Hao, volleyball players and basketball players Feng Kun Battelle, Tang, Jiao Jian, Chen Lei, Wang Bo, while strong, Zhongguang, Mengda like. Also hired a singer Elva to the spokesperson. & nbsp; & nbsp; & nbsp; Kinglake 1991. Table tennis players Wang Nan as Brand Ambassador. & nbsp; & nbsp; & nbsp; Pick established in 1992. Was founded on the sponsor The Team, then invited basketball "God of War" Liu Yudong spokesperson for the brand. & nbsp; & nbsp; & nbsp; Xidelong established in 1992. When rivers and lakes started his brand Xidelong aid of the Chinese table tennis team head coach Cai Zhenhua's influence in the sports world, and now the spokesperson for the Hong Kong star Aaron Kwok. & nbsp; & nbsp; & nbsp; Jordan was established in 1994. Basketball Players Jiao Jian has served as spokesperson. & nbsp; & nbsp; & nbsp; Mingle was founded in 1994. And met with the famous actress Ekin Cheng, Taiwan artist "F4 combinat Cheap air jordan 12 for sale online free shipping ion" and "FIR combination" signed cooperation. & nbsp; & nbsp; & nbsp; Wan Jielong was established in 1997. Chinese table tennis men's team head coach Liu Guoliang as ambassador. & nbsp; & nbsp; & nbsp; Flyke established in 1998. Dawn actress as spokesperson. & nbsp; & nbsp; & nbsp; Erke was founded in 2000. Currently the spokesperson for the Hong Kong star Jordan Chan, who had also requested South Korea, "diva" Jang Nara as spokesperson. & nbsp; & nbsp; & nbsp; lightning speed in 2001 specifically for the CBA brand and the establishment of commercialization. Basketball player Li Nan, Moco as spokesperson. & nbsp; & nbsp; & nbsp; special steps established in 2001. First the actress as spokesperson Nicholas, then invited the singing group and BOY'Z TWINS combination as spokesperson. & nbsp; & nbsp; & nbsp; 361 & deg; 2003 was established. 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