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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] sports industry leader Nike (Nike) is in front of 2017 fiscal year to reach annual revenue target of 36 billion US dollars, planning a key growth strategy is to increase women's sports market growth. To achieve this goal, Nike appoint senior executive Montan in 2013 (Amy Montagne) is responsible for leading women's sports business. Montan live up to expectations, the women's movement Nike's growth performance in 2013 nearly 12% to $ 5 billion, surpassing the company's overall revenue growth of 9%. Nike optimistic about the opportunities this market has enough performance in 2017 is expected to grow more than 7 billion US dollars, accoun cheap jordans for sale ting for 20% of total revenue. Forbes magazine pointed out, Nike is not the only market to see the women's movement as a key source of growth performance brand, many sports brands, including adidas, Under Armour and Lululemon included, I think the women's movement is an important revenue growth momentum. Nike is launching a series with Under Armour and Lululemon same customer base of products. Nike Legend Tight jogging pants (Legend Tights) for main products of leggings Lululemon. Nike and Under Armour have launched their own yoga and fitness training product lines in order to gain more market. Most sports apparel company's revenues come from the male sports market. Nike's total revenue in 2014, w cheap foamposites omen accounted for only 18% of the revenue sports. Nevertheless, these apparel manufacturers still convinced that the sales data is not yet fully reflected in the ratio of women's participation in sports. According to US Bureau of Labor Statistics, the average time per man daily fitness and exercise, is twice that of women. From this perspective, there is still much younger women opportunities. Business Development Nike tradition since the movement is its own brand and influence and welcomed by the local link together. For example, Nike is initially basketball clothing and shoes manufacturers and wholesalers started in the United States, after another out to grasp the progressive development of other Cheap air jordan 12 ovo sports accessories. In Europe, Nike major developing football market, after getting in the sports equipment market to grow to become a major sports brand preferences ten cities. Nike's marketing strategy for the female market as well. Nike can learn from Lululemon, this company had a successful yoga spotted fast-growing sport in the United States, now has a majority of female customer base. Lululemon provides several application (App) so that people can not only find the yoga center, can also be found on the same people who are interested in sports, after remarketing activity and sales have established customer base for their products. 2013, Lululemon has earned $ 1.6 billion in revenue. Since then, L Cheap air jordans for sale ululemon most of the revenue comes from a $ 80 average female yoga pants. Nike also draw on adidas (Adidas) in the Chinese mainland marketing way. adidas realize that Chinese people in mainland active participation in sports is not as Europe and North America. Most Chinese mainland consumers that sport is entertainment, not considered necessary lifestyle. adidas With such thinking, promoting entitled "Together with my sisters Campaign" marketing activities, mainly for the girls to wear adidas sports apparel accessories together having fun, so by the very warm welcome. 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